Etsy, a global leader in two-sided online marketplaces, has announced a series of executive team changes aimed at enhancing its operations and accelerating growth. Effective January 2025, Lanny Baker will join Etsy as Chief Financial Officer, succeeding Rachel Glaser. Baker will be responsible for the supervision of strategic finance, analytics, accounting, internal audit, investor relations, tax, treasury, strategic sourcing, and corporate development. He brings extensive experience in the consumer internet and marketplace sectors, having held leadership roles at Eventbrite, Yelp, and other notable companies. His appointment reflects Etsy’s commitment to deepening customer engagement, building brand loyalty, and furthering its mission to “Keep Commerce Human.”
Baker’s impressive career spans over two decades, where he oversaw significant corporate growth. He has also served as CEO and CFO of Zip Realty and CFO at Monster Worldwide. Additionally, Baker’s expertise as an equity research analyst and board member of multiple Internet companies underscores his strategic and financial acumen. With Etsy’s robust financial foundation, differentiated product offerings, and vibrant community of buyers and sellers, Baker is well-positioned to guide the company into its next phase of growth, ensuring it remains a global destination for unique and creative goods.
