Sprinklr, an AI-native unified customer experience platform, has announced the appointment of Anthony Coletta as its Chief Financial Officer, who will report directly to President and CEO Rory Read. In this position, he will lead the company’s financial functions, including accounting, financial planning and analysis, investor relations, and strategic growth initiatives.
With over two decades of leadership experience, Coletta previously served as Chief Investor Relations Officer at SAP SE, where he led financial market communications, and as CFO for SAP North America, managing a $10 billion business. His earlier roles include senior finance positions at Siemens and ThyssenKrupp, reflecting a broad international career across Europe, Latin America, and the U.S.
Commenting on the appointment, Read stated, “His proven track record in scaling fast-paced businesses, driving financial performance, and strategic growth makes him an ideal leader to guide our financial operations as we continue our transformation journey. His expertise will be instrumental as we continue to evolve and harden our business and deliver value to our customers and stakeholders.” Coletta expressed enthusiasm about joining Sprinklr, noting, “I’m energized by the company’s vision and confident in our ability to drive meaningful momentum.”
