The American Red Cross has received support from the AWS Nonprofit Imagine Grant to develop Clara AI, a new platform designed to help people seeking assistance across disaster relief, blood services, military family support, and lifesaving training. The organization was selected in the grant program’s “Pathfinder – Generative AI” category, which recognizes highly innovative, mission-critical projects using generative AI. Through the award, the Red Cross will receive funding, AWS credits, and implementation support from the AWS Generative AI Innovation Center as it prototypes the multi-agent system.
The Red Cross said Clara AI will be tested for its ability to respond with empathy and guidance as people navigate urgent needs and requests for help. Kathy Miu, Vice President of Innovation at the American Red Cross, said the partnership will help the organization test and improve the technology so it can continue delivering compassionate care when and where it is needed most. The initiative reflects a broader effort to explore how AI can strengthen access to support during stressful moments while complementing the work of staff and volunteers.
