Empower, the retirement services provider in the U.S., has launched a new initiative to include private market investments in defined contribution retirement plans. In partnership with leading firms such as Apollo, Franklin Templeton, Goldman Sachs, and PIMCO, the program allows participants to invest in private equity, private credit, and private real estate through collective investment trusts (CITs). This structure is designed to offer greater liquidity protection and lower fees while enhancing investment diversification. Participants can access these offerings through a managed account platform with advisory support, ensuring investments align with individual risk tolerance and long-term goals.
This initiative opens opportunities previously reserved for institutional and high-net-worth investors to a broader U.S. workforce. Empower President and CEO Edmund F. Murphy III stated, “Like any investment, we believe in the importance of advice and risk mitigation for every investor. These new opportunities offered under an advice model deliver the guardrails necessary to help an entirely new investor class access private investing.” By expanding access to private markets, the company helps retirement savers pursue new paths to financial growth and stability, supporting long-term value creation and a more inclusive investment landscape across workplace retirement systems.














