Amid rising economic uncertainty caused by escalating tariffs, supply chain disruptions, and shifting tax laws, finance leaders are taking deliberate steps to protect and strengthen their businesses. Grant Thornton’s CFO survey for the second quarter of 2025 reveals that while pessimism about the U.S. economy is on the rise, CFOs are responding with strategic planning and operational adjustments. Over 260 respondents, 46% reported modifying supply chains to reduce tariff exposure, while 42% are increasing the frequency and depth of scenario planning. Notably, 35% of CFOs are raising prices to offset cost pressures, while 51% of the respondents are prioritizing customer acquisition and retention, a significant increase from 38% in the previous quarter.
The report outlines a clear set of actions finance leaders are adopting to manage risk and plan for the future. These include tightening cost controls, reevaluating sourcing strategies, investing in digital transformation and AI, and preparing for potential tax reforms. Industry-specific responses also stood out; for instance, asset managers and real estate firms are leading in technology adoption and scenario planning. The survey was conducted just before a 90-day tariff reduction deal was reached with China, following weeks of policy uncertainty. The report emphasizes that CFOs demonstrated quick, strategic responses to uncertainty, highlighting their ability to adapt effectively during a period of policy and market disruption.
