Amazon is expanding its water stewardship work through Get Blue™, a new initiative launched with Water.org alongside Gap Inc., Starbucks, and Ecolab. “Through Get Blue, we’re using Amazon's scale and innovation to show what's possible when companies work together toward a common good,” said Kara Hurst, Amazon’s Chief Sustainability Officer. The program is designed to fund access to safe water and sanitation through Water.org’s market-driven solutions, with partner activations—products, content, and customer experiences—planned to roll out more broadly later in 2026.
Amazon framed the partnership as part of a larger water strategy already underway: the company said it has announced more than 40 water replenishment projects expected to return “upwards of 18 billion liters of water annually” once complete, and it has set a goal to return more water to communities than it uses across its data centers by 2030. Starbucks is also tying Get Blue to ongoing commitments in farming communities that support coffee, tea, and cocoa: “For Starbucks, helping these communities thrive is both the right thing to do and strengthens our business and supply chain,” said Marika McCauley Sine, the company’s Chief Sustainability Officer, adding that Starbucks is investing $50 million in WaterEquity and has “proudly helped more than 700,000 people” so far.
